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Advertising

Advertising and marketing

When it comes to convincing you to buy, brands have many tricks of the trade.

Articles

Consumer awareness growing around carbon credentials A CHOICE survey reveals that consumers notice carbon claims and they sometimes influence purchase decisions. But how reliable are they?

Lowest price and price match guarantees A lowest price guarantee isn't necessarily good for your bottom line.

Panic marketing and the coronavirus Many business are playing on fears of a shortage of essential goods. We call it for what it is – very shonky behaviour

Facebook and Instagram are awash with alcohol advertisements A new report says the two platforms, both owned by Meta, hosted almost 40,000 distinct ads for alcohol in a single year.

Gas giant Santos sued for alleged greenwashing One of Australia's largest gas companies could be in breach of Australian Consumer Law over environmental claims.

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We unpack the facts and help you see through the packaging, labelling and advertising tricks.

Don't just yell and scream to let off steam, get the outcome you want with some targeted complaining.

CHOICE helps you understand the law so you can fight for your rights as a consumer.

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