In a recent article on CNBC, 55% of people start their online shopping searches on Amazon. Only 28% use a search engine, this number includes Google along with all the others. Only 16% of people started their searches on a different retailer’s site.
I was not in the least surprised by this, I am also among the majority that turn to Amazon first when buying practically anything. Even on those few occasions where I do look elsewhere first, I always compare prices and options on Amazon. More often than not I find it cheaper at Amazon, and as many of the people surveyed for the article said, the checkout process is more convenient on Amazon. Other retailers are trying to catch up, but Amazon is still king.
This is good news for Amazon reviewers, as it means more eyes reading reviews and in turn more sellers wanting good quality reviews.
100% of people should check out my blog archives.