Reviewing after the policy change

castle_romeoIt’s been several weeks since the big policy announcement regarding discounted and free product reviews on Amazon.  It has had a dramatic effect on the number of emails that I get, I’d say emails are down 50% as most sellers have given up their review programs outright to presumably focus elsewhere.   Many sellers are still offering discount codes and free product, but not requiring an Amazon review – and some even expressly forbid an Amazon review, instead they ask the review be put on other social media outlets.    The review clubs seem to also be adapting to this new style.   I rarely used review clubs in the past, and I haven’t at all since the change but I do get email solicitations and on the surface it seems that they have all made significant changes.   Either they require reviews on other social media but not Amazon, or they are offering their products at a discount instead of free.  Is that sustainable for them?  I guess we’ll see.

The situation is still evolving and I suspect if you ask me in a few more weeks how things are going, there will probably be more developments.

 

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