I like reviewing on Instagram because it’s such an easy way to review. I use Instagram as a supplement to my other Amazon Vine reviews or my YouTube reviews. I don’t have a huge following on Instagram, but it’s so easy to send photos there that I already have on hand from the main review process I don’t know why you wouldn’t consider it.
The main advantage/drawback to Instagram is that you can only post to it via mobile device, which can be a bit limiting. At first this was a huge mental hurdle for me, but now I am quite accustomed to it, and I have even linked other social media outlets to Instagram via IFTTT, so posts I make to Instagram can auto post across the rest of my platforms. You can also do this kind of thing with Hootsuite which I am a HUGE fan of as well. Hootsuite works with Instagram, but you still have to manually post all Instagram via your mobile. Still, using these tools is a huge time saver, and I highly recommend employing one or both of them.
Gaining followers on Instagram is not as easy as it is on Pinterest or Twitter, but if you spend time on there on a regular basis, you can gather a following. It requires a lot of liking other people’s posts, posting regularly, commenting on other’s posts and befriending other people. Basically networking! I don’t have the kind of time to spend on my own Instagram, but I do manage other Instagram accounts as part of my job, and with those I do put in the effort and it does show.
Instagram is also the most visually appealing of all the social media outlets. I like it even more than Pinterest which sometimes seems a bit cluttered looking. Instagram is very simplistic and clean looking. Definitely worth a look I’d say!