Your product description is lacking

help you pencil

I’ve seen it many times when shopping online; an otherwise great product is paired with a poorly worded description.   It may be that your product is so great that it sells itself, even without a coherent product description, but why risk it?  A bad product description can lend itself to all sorts of unintended consequences:

  • Negative reviews resulting from unintentionally misleading descriptions promising more (or something other than) what the product can do.
  • Missed sales because buyer is wary of buying a product from overseas, even if the product is actually stocked in US warehouses.
  • Missed sales because buyer equates the quality of writing with the quality of the product.
  • Missed sales because buyer doesn’t understand what the description says, or can’t determine if the product is what they need based on the description.
  • Poor search results, your product will not be seen by as many people.

The solution?  I can fix your product descriptions to read cleanly, clearly and fluently to an English speaking audience.  I have years of writing experience, in both technical writing and creative writing, as well as marketing experience.   This is the perfect combination of skills you want to have when writing any product description.

The product description is what sells your product.  If someone is on the fence about purchasing, a well written and attention grabbing product description can be the tipping point.

Bottom line?  If you want to increase your sales, you need my services. Contact me to find out how I can benefit you.

 

 

Want to read some of my previous blog posts?  See the blog archive.

 

Chinese products and emails

ChinaOne of the things I like about reviewing is that I get a lot of product requests from Chinese companies.  That in and of itself isn’t good or bad… but I like reading those emails better than those of their American (presumably American) counterparts.

I only know one language, English.  And I’m not even an expert with that language, so the fact that someone knows two or more languages is impressive to me.  Let’s get that straight right now.  But I do love reading the emails from people who don’t speak English as their native language.   Some have a better handle on it than others, but sometimes the way they are worded makes me smile.

Here is a sample:

Hi my trusted friend,

This is —– from Amazon store: —-
Respect your high reputation among reviewer. We have gone through your information  on Amazon Top Reviewers list and consider you are a reliable, objective,  and experienced shopper and reviewer.  Would like most cooperation with you.

Delightful.  Chinese companies always like to butter you up before coming at you with the proposal for a review.  There is a certain niceness to that.  They make you feel like a big important person (even when you are just sitting at your kitchen table reading emails in your pajamas).

Sometimes I have gotten to know a few of the sellers a little better and we exchange personal (well, semi personal) emails back and forth.   I really am interested in Chinese life and the people behind all these requests.   Being an American, sometimes I feel a little isolated from the rest of the world, and I truly appreciate the chance communications I’ve been able to have with these people on the other side of the globe.

Check out my blog archives, you never know what you’ll find!