A change in Spark

6/28/17 – Spark just sent out an email to all reviewers highlighting an important change to their process:

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First round of Spark went well

UntitledI was a little hesitant having heard some negative things regarding the Spark review program, but as it turned out my experience was smooth, other than they had said they would send a group of products out for selection in May and the email didn’t arrive until June.

The two items I selected arrived in decent time, but definitely not super speedy.   They did not come packaged in Walmart boxes as they had in the past, almost as if they were being shipped directly from the manufacturer.     If that is the case, that may be a move on the part of Walmart to save a bit of shipping costs, but this is just speculation.

I was able to leave my review, in the same way that I had in the past with one small addition, they had an area to upload one to two images, but no place to leave a YouTube link for a video review (which I did).

Walmart suggests a 200 word review, but I note many people left far less than that and I feel it must not be a hard requirement.

Now I’m wondering when the next email will be sent out, will it be early next month?  I don’t find that emailing the Walmart Spark program will do much good, I don’t think they have dedicated staff for answering questions as Amazon does with their Vine program.

 

It’s on!

Walmart

03/08/17 – Early in 2016 Walmart discontinued their Spark Reviewer program.  But today Walmart has reached out to former Spark Reviewers to say that they are starting up the program once again:

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Spark, like Amazon’s Vine, is a invitation only program.  In order to be picked you must be a Walmart customer who leaves reviews on the Walmart website.  Walmart lists these things as criteria to consider to write a review they consider good:

  • Talk about your personal experience with the product (not with Walmart)
  • Tell other customers what is great or not so great about it
  • Explain how you are using it
  • Attributes to consider include: value for price; quality; durability; design; ease of use; etc.

 

Spark Reviewer program by Walmart

WalmartThe Spark Reviewer program was an invitation only reviewer program that Walmart ran.   It was like the Vine program by Amazon, with a few operational differences.  The premise was the same, they offered a selection of product to review on the Walmart site and you were required to have the reviews done in a certain amount of time after receiving the product.

But it (for whatever reason) ended last March (2016).   All of us who were in the program received a letter on March 25th which read like this:

Dear Spark Reviewer,

We thank you for your participation and partnership on the Walmart.com Spark Reviewer Program.  We appreciate the time you’ve taken to test and review the Spark Reviewer samples and for the feedback you’ve provided. We truly appreciate the time and effort you have put into making this program a success. However, we regret to inform you that we will be ending this program. Thank you again for your participation in the Walmart.com Spark Reviewer Program.

Thank you,

Walmart’s Spark Reviewer Team

They even sent a second follow up letter in April to clarify that the entire program was ending, and it wasn’t that they were kicking out individual members from the group.

I don’t know the reasoning for cancelling the program.  If I had to speculate I’d presume it  wasn’t profitable for them. The quality of the reviews they received were probably pretty decent overall, they required (usually) a 200 word minimum review and highly encouraged photos, videos and sharing on other social networks.

It was fun while it lasted, easy come easy go.

UPDATE 3/8/17 – The Spark program is back on!

Want to learn more about reviewing?  Check out my blog archives!