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About usSet up by consumers, for consumers. CHOICE gives Australians information and advice, free from commercial bias. We don't accept advertising or sponsorship which means you can rely on us for the real deal - when we review, advise and campaign on issues and products as diverse as banking, babies, finance, fridges (and even the food you put in them!) and much more.
The history of CHOICE
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Our history
Find out how our unique organisation began. -
Who was Ruby Hutchison?
Find out about our founder, a single mum with seven children. -
The CHOICE building
Based in Sydney's inner-west, our proudly green office features NATA-accredited testing facilities, and a building mural by local artist David Cragg.
Making change together
How you've helped us make things fairer for Australians
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JUNE 2023
Win for victims of financial misconduct
A banking royal commission reform passes after decades of pressure from consumer groups. The compensation scheme of last resort will provide compensation for many victims.
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MAY 2023
Super advocate receives further funding
The government commits an additional five years of funding to continue consumer advocacy in the superannuation sector.
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MAY 2023
Consumer protections from scams
The government commits $86.5 million in funding to combat scams, including the establishment of the National Anti-Scams Centre.
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DEC 2022
ACCC takes action on shonky Bloomex
Following its 2022 Shonky Award, Bloomex is taken to court for publishing misleading online star ratings and price representations.
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NOV 2022
Grieving WA consumers now protected
Funeral operators must now display prices publicly and provide key information without requiring people to meet with a sales representative.
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OCT 2022
New fines for breaching consumer rights
Companies who harm, mislead or deceive consumers will face up to 5x greater penalties. For the first time ever, companies who rely on unfair contract terms will also face penalties.
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OCT 2022
Timeshare taken to task
Ultiqa will pay a $900,000 penalty for breaching financial advice protections for consumers thanks to action from ASIC. We raised the alarm in our super complaint in May 2021.
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SEPT 2022
A ban on binary options
These dodgy financial products share many characteristics with high risk gambling. CHOICE supported a ban to prevent consumer harm, and ASIC has extended that ban until 1 October 2031.
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AUG 2022
South Australia joins school banking ban
Private banks are banned from school banking programs in South Australia, joining Victoria, NSW, Queensland and ACT state governments. We awarded Dollarmites a Shonky in 2018.
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JULY 2022
Urgent funeral assistance for Youpla members
In an important first step, the Federal Government commits to covering funeral benefits for active Youpla members who pass away, up until November 2023.
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july 2022
Big retailers pause facial recognition
Bunnings, Kmart and The Good Guys temporarily stop using facial recognition technology while the Office of the Australian Information Commissioner (OAIC) investigates. This comes on the back of a CHOICE investigation and campaign.
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JULY 2022
Revitalife refunds consumers
The ACCC makes bed company (and 2020 Shonky Award winner) Revitalife to refund 49 customers a total of $57,646.
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JULY 2022
Unsafe Noirot heaters recalled
Panel heater manufacturer Olympia Splendid recalls four models after they fail a CHOICE cord anchorage test, which can cause electric shock. The findings are reported to the ACCC.
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JUNE 2022
Safer prams, strollers & trikes
Safety standards for prams and strollers are strengthened after a 2020 CHOICE investigation shows significant safety issues.
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JUNE 2022
Button battery safety standard
Authorities introduce a world-leading safety standard, with tough penalties for businesses who don’t comply. Australian kids are now safer, thanks to CHOICE advocacy and awareness-raising by mothers like Andrea and Allison.
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OCT 2022
Timeshare taken to task
Ultiqa will pay a $900,000 penalty for breaching financial advice protections for consumers thanks to action from ASIC. We raised the alarm in our super complaint in May 2021.
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APRIL 2022
High-risk financial products stay banned
After we called for regulation, ASIC announced a 5-year extension of the product intervention power restricting the sale of harmful and high-risk financial products called contracts for difference. This will protect consumers from financial harm.
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April 2022
Better protections on resold tickets
Thanks to consumer pressure, the government introduced a new Information Standard. Now, companies reselling event tickets need to disclose the original value of the ticket what you’re buying – so you aren’t left ripped off.
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February 2022
Tinder promises fairer pricing
In 2020, CHOICE and our international counterparts found Tinder Plus users in 5 out of 6 countries were paying more depending on their age. Now, Tinder has promised to stop charging consumers different prices based on age, but hasn’t yet committed to stopping all price discrimination.
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november 2021
New rights for NSW travellers
NSW introduces a minimum information standard to help people better understand what will happen if their trip is cancelled. It is the first state to act on the cancellation chaos caused by COVID-19.
CHOICE values and advocacy work
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Our social impact
How we are reaching out and helping in our communities. -
Our Reconciliation Action Plan
We are growing and deepenening our connections with Aboriginal and Torres Strait Islander peoples. -
Our environmental impact
We are proudly carbon neutral and continue working on our sustainability.
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Our diversity and inclusion policy
We want our staff to be more representative of all Australian consumers.
Our organisation
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Values define our organisation
Values guide what we care about, what we will and won't do, how we treat each other and what we want to be known for:
• We are fearless in finding TRUTH
• We all work together to HELP
• We drive positive change and IMPACT
These values are unique to CHOICE: you won't find them anywhere else. They were developed collaboratively with staff, and backed by research to align with what matters most to consumers. Read more about how CHOICE is run.